mission

A mission statement must be more than a PR tactic

A mission statement must be more than a PR tactic

By Dr. Seleem R. Choudhury

Each one of us has deeply held beliefs that motivate us to action. This is part of what it is to be human. It is embedded in our humanity to pursue virtue, or a habitual and firm disposition to do good. Our character is inextricably linked with virtue, because good character is built through the practice and habituation of virtues (Newstead, Dawkins, & Martin, 2019).